Steve jobs goes onstage at exactly 10.01am PDT. He gets his “partner in crime” Steve Wozniak to stand up. He starts off with updating people about Apple retail, showing them the new Paris store and showing a badass new Apple store in China with kick ass circular glass entrance! Informing us that there are 300 Apple stores in 10 countries (11 soon with addition of spain). Says that some days over 1 million people come in! Doing one to ones, about 80000 a week.
After he finishes talking about stores, he starts talking about iOS, says how its a revolution in apps. How many iOS devices shipped since launch? 120 million. New iOS activations a day? 230,000~ (doesn’t include updates). 6.5 billion downloaded apps from appstore. 200 apps a second are being download. 25,00 iPad apps.
iOS 4.1, whats new?
- Bugs fixed (Bluetooth, 3G, etc). High Dynamic Range Photos. HD video upload via wifi. Game Center. TV Show rentals.
- HDR takes 3 photos that are high, low and normal exposure photos, combines them to create a HDR photo (which looks awesome)!
- Game Center is a api for devs and a app for users, multi-player games, challenge friends, a loner? auto-matches people! Match scores and see what people are playing! Mike something-something from Epic, comes on stage. Uses unreal engine (like gears of war). Showcases “Project Sword”, looks cool.
Steve Job says he’s got a “surprise” for us. Sneak peek of iOS 4.2. Brings everything to iPad. wireless printing.
Airplay. Stream videos, songs and photos to devices via wifi. Now showcase multitasking on iPad. Everything we’ve seen on iPhone iOS 4.
- Now move on to iPods. 275 million iPods sold. Secret to iPod’s success? Constantly upgrading. This year they’ve gone “crazy”. New redesigns to all iPods models! New iPod shuffle is smaller than 2nd gen, has buttons, voiceover and playlists, genius mixes, 15 hours of music, 5 different colours. $49 pricetag.
- iPod Nano is small, has multi-touch screen, very small, has a clip. 46% smaller, 42% lighter. Volume buttons. Voice over. Radio. Nike+. 24 hours battery life. Can over icons. Can change screen orientation. 7 colours. $149 for 8gb model, $179 for 16gb model.
- iPod Touch is the most popular iPod ever. Became #1 portable game player in the world, out sells Nintendo and Sony combined. New iPod Touch is thiner. small top and bottom. Has retina display (4x pixels, 326ppi, 24 bit colour, LED blacklight). Apple A4 Ship. 3-axis Gyro. Has front facing camera, will now have facetime (between iPhones and iPod Touches)! Back camera with HD Video. 40 hours of music playback! 8gb for $229, 32gb for $299, 64gb for $399.
- All shipping next week! (can pre-order atm)
iTunes, downloaded 11.7 billion songs downed. 450 million tv shows download. 1oo million movies. 35 million books. 160 million accounts with credit card. iTunes 10. New logo. Ditched CD. Discovery, introduces ‘Ping’, Facebook and twitter meets iTunes, a music social network, can follow people, custom top 10s, what concerts one is going to, has a feed, Social music discovery, privacy, approved followers, circle of friends. Ping on computer and on appstore.
One more thing hobby… Apple TV, not a big hit, but users love them. Want Movies and TV on demand, want HD, lower prices, don’t want a computer on tv. Don’t want to manage storage. Don’t want to sync. Want it to be silent, cool and small. This what they’ve learned. New Apple TV is smaller. 4th size of old ATV. On back, power cord, HDMI, Audio and ethernet cable. Has wifi. Comes with remote. all HD. All rentals, no purchases. Rental price is cheap! All streaming to it. Stunning photo slideshows. $4.99 for first run HD movies, same release! 99c for HD TV shows, no commercials including ABC and Fox. Also has support for netflick subscription. YouTube and Flickr and Radio and podcasts and MobileMe. Simple UI. Has previews. All info like IMDB. Stream, via AirPlay, content from iOS device to Apple TV. Pricetag is $99
